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MKTG

University of South Carolina-Columbia
48,816 grades44 courses59 professors26 terms

Department inferred from the subject code on each course. University of South Carolina-Columbia does not publish a department field with its grade records.

3.36
average GPA across 48,816 grades
−2% vs. University of South Carolina-Columbia overall (3.43)
86%
A or B
of 48,816 grades
3.9%
D, F or withdrew
of 49,490 enrolled
A45.1%
B41.0%
C11.4%
Every term against the 3.36 department average 26 terms
Summer 2017Spring 2026
Most taken
MKTG 350
Principles of Marketing
3.17
21,987 grades
−6% vs. dept
MKTG 351
Consumer Behavior
3.40
5,551 grades
+1% vs. dept
MKTG 352
Principles of Marketing Rsrch
3.31
5,237 grades
−1% vs. dept
MKTG 465
Marketing Strategy & Planning
3.57
3,619 grades
+6% vs. dept
MKTG 457
Personal Selling & Sales Mgmt
3.71
1,552 grades
+10% vs. dept
MKTG 701
Marketing Management
3.67
1,393 grades
+9% vs. dept
MKTG 455
Marketing Comm & Strategy
3.39
1,045 grades
+1% vs. dept
MKTG 451
Topics in Marketing
3.73
921 grades
+11% vs. dept
Courses with a grade record · 44
300 level3400 level19700 level20800 level2
CourseDistributionGPAvs. deptGrades
300 level3 courses
MKTG 350 · Principles of Marketing
3.17 −6% vs. dept 21,987
MKTG 351 · Consumer Behavior
3.40 +1% vs. dept 5,551
MKTG 352 · Principles of Marketing Rsrch
3.31 −1% vs. dept 5,237
400 level19 courses
MKTG 445 · Sales Strategy
3.68 +10% vs. dept 464
MKTG 446 · Sales Automation
3.56 +6% vs. dept 169
MKTG 447 · Pricing Strategy
3.47 +3% vs. dept 319
MKTG 448 · Data Science for Business
3.44 +2% vs. dept 84
MKTG 451 · Topics in Marketing
3.73 +11% vs. dept 921
MKTG 453 · Marketing Practicum
3.96 +18% vs. dept 270
MKTG 454 · Business-to-Business Marketing
3.39 +1% vs. dept 238
MKTG 455 · Marketing Comm & Strategy
3.39 +1% vs. dept 1,045
MKTG 456 · Sales Management
3.77 +12% vs. dept 88
MKTG 457 · Personal Selling & Sales Mgmt
3.71 +10% vs. dept 1,552
MKTG 460 · Product Management
3.41 +2% vs. dept 831
MKTG 461 · Retailing Management
3.37 +0% vs. dept 370
MKTG 465 · Marketing Strategy & Planning
3.57 +6% vs. dept 3,619
MKTG 468 · New Product Development
3.69 +10% vs. dept 26
MKTG 470 · Digital Marketing Analytics
3.66 +9% vs. dept 266
MKTG 472 · Sustainability in Business
3.56 +6% vs. dept 160
MKTG 475 · Consultative Selling
3.76 +12% vs. dept 599
MKTG 477 · Social Media Marketing
3.78 +13% vs. dept 499
MKTG 479 · Nonprofit Marketing
3.86 +15% vs. dept 14
700 level20 courses
MKTG 701 · Marketing Management
3.67 +9% vs. dept 1,393
MKTG 702 · Marketing Research
3.76 +12% vs. dept 127
MKTG 704 · Consumer Behavior
3.64 +8% vs. dept 288
MKTG 705 · Marketing Communications
3.93 +17% vs. dept 91
MKTG 707 · Product and Branding Policies
3.64 +8% vs. dept 45
MKTG 708 · Customer Rltn Mgmt/Data Mining
3.47 +3% vs. dept 593
MKTG 709 · Internet Marketing
4.00 +19% vs. dept 43
MKTG 711 · Sustainability in Business
3.78 +12% vs. dept 29
MKTG 712 · Topics - Mktg Thght & Practice
3.69 +10% vs. dept 306
MKTG 715 · Pricing Strategy & Analysis
3.59 +7% vs. dept 140
MKTG 717 · Marketing Spreadsheet Modeling
3.61 +8% vs. dept 672
MKTG 718 · Social & DIgital Media
3.92 +17% vs. dept 270
MKTG 719 · Business to Business Marketing
3.78 +13% vs. dept 44
MKTG 720 · Sales Process People and Perf
3.95 +18% vs. dept 15
MKTG 722 · Data Science for Business
3.50 +4% vs. dept 127
MKTG 723 · Marketing Analytics
3.25 −3% vs. dept 15
MKTG 725 · AI in Marketing
4.00 +19% vs. dept 31
MKTG 740 · Digital Marketing Analytics
3.71 +10% vs. dept 132
MKTG 744 · Managing AI and Data Science
3.85 +15% vs. dept 31
MKTG 750 · Marketing Consulting Project
3.86 +15% vs. dept 91
800 level2 courses
MKTG 851 · Concepts/Theor- Consumer Rsrch
3.80 +13% vs. dept 12
MKTG 854 · Latent Var Estimation Techn
3.92 +17% vs. dept 12
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