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MKTG

Northern Illinois University
11,690 grades38 courses38 professors10 terms

Department inferred from the subject code on each course. Northern Illinois University does not publish a department field with its grade records.

3.39
average GPA across 11,690 grades
+9% vs. Northern Illinois University overall (3.13)
86%
A or B
of 11,690 grades
6.2%
D, F or withdrew
of 11,885 enrolled
A61.2%
B24.4%
C9.7%
Every term against the 3.39 department average 10 terms
Spring 2022Spring 2026
Most taken
MKTG 295
Principles of Marketing
2.76
2,398 grades
−19% vs. dept
MKTG 350
Principles of Selling
3.31
1,477 grades
−2% vs. dept
MKTG 325
Buyer Behavior
3.39
949 grades
−0% vs. dept
MKTG 370
Principles of Digital Mktg
3.51
855 grades
+4% vs. dept
MKTG 654
Marketing Management
3.85
690 grades
+13% vs. dept
MKTG 367
Principles of Global Marketing
3.49
582 grades
+3% vs. dept
MKTG 443
Marketing Research
3.53
499 grades
+4% vs. dept
MKTG 495
Marketing Strategy
3.41
484 grades
+1% vs. dept
Courses with a grade record · 38
200 level1300 level6400 level11500 level1600 level19
CourseDistributionGPAvs. deptGrades
200 level1 course
MKTG 295 · Principles of Marketing
2.76 −19% vs. dept 2,398
300 level6 courses
MKTG 325 · Buyer Behavior
3.39 −0% vs. dept 949
MKTG 350 · Principles of Selling
3.31 −2% vs. dept 1,477
MKTG 367 · Principles of Global Marketing
3.49 +3% vs. dept 582
MKTG 370 · Principles of Digital Mktg
3.51 +4% vs. dept 855
MKTG 387 · International Stdy in Marktg
3.98 +17% vs. dept 32
MKTG 395 · Career Planning in Marketing
3.67 +8% vs. dept 275
400 level11 courses
MKTG 411 · Strategic Selling Perspectives
4.00 +18% vs. dept 41
MKTG 412 · Prof Selling in the Field
3.77 +11% vs. dept 88
MKTG 435 · Business-To-Business Selling
3.60 +6% vs. dept 302
MKTG 443 · Marketing Research
3.53 +4% vs. dept 499
MKTG 446 · Sales Lead, Metrics, & Applica
3.66 +8% vs. dept 152
MKTG 448 · Integrated Mktg Communicatn
3.53 +4% vs. dept 209
MKTG 450 · Advanced Professional Selling
3.59 +6% vs. dept 246
MKTG 455 · Database Mktg and Data Mining
3.49 +3% vs. dept 264
MKTG 462 · Artificial Intel Appl in Mktg
3.73 +10% vs. dept 92
MKTG 470 · Digital Marketing Technologies
3.69 +9% vs. dept 356
MKTG 495 · Marketing Strategy
3.41 +1% vs. dept 484
500 level1 course
MKTG 599 · MSDM Portfolio
4.00 +18% vs. dept 17
600 level19 courses
MKTG 601 · Intl Study in Marketing
3.86 +14% vs. dept 57
MKTG 603 · Marketing Research & Analysis
3.72 +9% vs. dept 155
MKTG 640 · Digital Selling Strategy
3.84 +13% vs. dept 67
MKTG 650 · Selling For Managers
3.91 +15% vs. dept 44
MKTG 654 · Marketing Management
3.85 +13% vs. dept 690
MKTG 662 · Artfcial Intel in Digital Mktg
3.94 +16% vs. dept 159
MKTG 663 · Data-driven Marketing Decision
3.74 +10% vs. dept 144
MKTG 670 · Digital Marketing Strategy
3.80 +12% vs. dept 177
MKTG 671 · Digi Marketing & Search Engine
3.78 +11% vs. dept 106
MKTG 672 · Mobile Marketing
3.74 +10% vs. dept 77
MKTG 673 · Social Media Marketing & Adver
3.65 +8% vs. dept 135
MKTG 674 · Digital Mktg Campaign Measure
3.66 +8% vs. dept 38
MKTG 675 · Content Marketing
3.58 +5% vs. dept 85
MKTG 677 · Building & Managing Resp. Webs
3.95 +16% vs. dept 37
MKTG 678 · Marketing Data Visualization
3.57 +5% vs. dept 80
MKTG 679 · Database Marketing
3.40 +0% vs. dept 30
MKTG 680 · Digital Marketing Metrics
3.82 +12% vs. dept 55
MKTG 682 · Online Reputation Management
3.68 +9% vs. dept 80
MKTG 684 · Capstone Application Digi Mkt
3.70 +9% vs. dept 156
15 more MKTG courses appear in the catalog with no grade record yet.
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