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MKTG

Eastern Michigan University
14,480 grades35 courses29 professors20 terms

Department inferred from the subject code on each course. Eastern Michigan University does not publish a department field with its grade records.

3.36
average GPA across 14,480 grades
+1% vs. Eastern Michigan University overall (3.33)
87%
A or B
of 14,480 grades
6.6%
D, F or withdrew
of 14,883 enrolled
A57.6%
B29.7%
Every term against the 3.36 department average 20 terms
Fall 2019Winter 2026
Most taken
MKTG 360
Principles of Marketing
3.32
4,626 grades
−1% vs. dept
MKTG 261
Contemporary Selling
3.40
1,194 grades
+1% vs. dept
MKTG 365
Consumer Behavior
3.30
1,132 grades
−2% vs. dept
MKTG 368W
Marketing Strategy
3.30
830 grades
−2% vs. dept
MKTG 369
Advertising
3.57
826 grades
+6% vs. dept
MKTG 363
Retailing
3.20
727 grades
−5% vs. dept
MKTG 475
Marketing Plan&Management
3.28
667 grades
−2% vs. dept
MKTG 425
Sports and Event Marketing
3.54
664 grades
+5% vs. dept
Courses with a grade record · 35
200 level2300 level10400 level12500 level3600 level8
CourseDistributionGPAvs. deptGrades
200 level2 courses
MKTG 239 · Google AdWords&Web Page Design
3.46 +3% vs. dept 237
MKTG 261 · Contemporary Selling
3.40 +1% vs. dept 1,194
300 level10 courses
MKTG 339 · Google Analytics&Land Page Opt
3.80 +13% vs. dept 63
MKTG 360 · Principles of Marketing
3.32 −1% vs. dept 4,626
MKTG 361 · Advanced Professional Selling
3.40 +1% vs. dept 156
MKTG 363 · Retailing
3.20 −5% vs. dept 727
MKTG 365 · Consumer Behavior
3.30 −2% vs. dept 1,132
MKTG 368W · Marketing Strategy
3.30 −2% vs. dept 830
MKTG 369 · Advertising
3.57 +6% vs. dept 826
MKTG 374 · Business to Business Marketing
3.23 −4% vs. dept 291
MKTG 375 · Interntl Business Transactions
3.46 +3% vs. dept 84
MKTG 379 · Sustainable Product Design
3.70 +10% vs. dept 1
400 level12 courses
MKTG 425 · Sports and Event Marketing
3.54 +5% vs. dept 664
MKTG 426 · Sponsorship
3.53 +5% vs. dept 252
MKTG 430 · Marketing of Services
3.49 +4% vs. dept 149
MKTG 444 · Direct and Interactive Mktg
3.38 +1% vs. dept 230
MKTG 460 · Global Marketing
2.90 −14% vs. dept 175
MKTG 461 · Sales Management
3.10 −8% vs. dept 108
MKTG 470 · Marketing Research
3.25 −3% vs. dept 653
MKTG 473 · Marketing & Product Innovation
3.26 −3% vs. dept 142
MKTG 474 · Promotional Strategy
3.46 +3% vs. dept 80
MKTG 475 · Marketing Plan&Management
3.28 −2% vs. dept 667
MKTG 479 · E-Commerce Essentials
3.47 +3% vs. dept 34
MKTG 499 · Independent Study
3.91 +16% vs. dept 8
500 level3 courses
MKTG 510 · Marketing Management
3.57 +6% vs. dept 283
MKTG 525 · Global Marketing
3.87 +15% vs. dept 36
MKTG 530 · E-Commerce Essentials
3.50 +4% vs. dept 49
600 level8 courses
MKTG 610 · Marketing Policies & Problems
3.59 +7% vs. dept 378
MKTG 635 · Digital Marketing
3.56 +6% vs. dept 98
MKTG 645 · Database Marketing
3.35 −0% vs. dept 102
MKTG 655 · Strategic Brand Management
3.19 −5% vs. dept 117
MKTG 665 · Seminar in Consumer Behavior
3.44 +2% vs. dept 42
MKTG 670 · Marketing Research&Analytics
3.81 +13% vs. dept 39
MKTG 697 · Independent Study
3.93 +17% vs. dept 4
MKTG 699 · Independent Study
4.00 +19% vs. dept 3
5 more MKTG courses appear in the catalog with no grade record yet.
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